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24

NOV 2013

VIDEO: Google Mobile Planet - Landmark Report

By: Google | Tags: Mobile Planet, Video

In May of 2012 - Google released a study entitled "Mobile Planet" - a landmark research report that broadcasted astonishing statistics regarding the mobile device revolution & mobile consumer behaivor. We have taken the 40+ slide presentation and produced a 3-minute video with the key findings.

While the growth of mobile devices is no shock - the extent to which smartphones & tablets have integrated into consumer internet usage was shocking. The report indicates that by 2015 - there will be more smartphones on the planet Earth than human beings. And, by the year 2014, the majority of online consumer traffic (and therefore sales) will be through mobile devices.

Perhaps the most important finding in this study relates to the reaction of mobile consumers to websites/brands that are not functional in mobile devices. Google found that 67% of mobile users will abandon their web brand of choice immediately if they have a poor mobile browsing experience - another study found that number to be 80%. Adjusting your websites to the mobile reality of today's onlien market is mission-critical.

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